The sector of holiday and leisure develops faster than almost any other domain. This is necessary because of the level of competition in the industry and the evolving travel tastes of consumers. A lot of companies are quickly finding that their practices are outdated and their potentially customers are going else ware because they are being reached quicker and other companies have more efficient methods of letting their customers know what is going on during every step of their booking. Below we examine 3 of the latest communication methods that more travel companies are choosing to utilise


Email. Although email has been around for what seems like donkey’s years, you would be surprised just how many companies are still lagging behind when it comes to adopting it and still rely heavily on mail and phone communication. Those companies who have embraced this technology, such as Oceania Cruises, are using it to attract customers via newsletters etc, arrange travel bookings, deal with customer enquiries instantly, provide up to date information to customers on their booking and send out billing info to name a few.

Online booking. I recent years there have been lots of companies in the travel inductsy who have realied just how beneficial it is to have an online booking system that does not rely on back and forth emails and phone calls. Consumers are also asking for more efficient, easier to use and quicker methods of booking and these systems provide just that. Obviously this is used alongside other communication methods but companies who do not adopt this, especially in the luxury cruises sector, will soon struggle

Social media. There has been a lot of unavoidable buzz about social media and also a lot of criticism with regard to its actual potential. However, companies that are at the top of their game or willing to keep an open mind, like Oberoi Nile Cruises, are reaping the rewards by communicating with potential customers on their own level and in an informal setting. Twitter is one of these social media tools that has been put to good use by a number of travel companies who blog about their offers, news and destinations to attract new customers

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